Elon Musk, 49, is continuing to push technological boundaries each and everyday and his hard work throughout his life has meant he has amassed him 41.3 million followers (Socialbakers, n.d.) on Twitter. This blog has been dedicated to documenting Musk as a key influencer on the social media platform Twitter…

Habermas came with the idea of the public sphere, a realm of our social life in which something approaching public opinion can be formed. In every conversation private individuals assemble to form a public body, citizens behave as a public body when discussions are unrestricted with the guarantee of freedom…

Self-presentation is a term that describes conscious and unconscious strategies for managing and controlling the ways in which one is perceived by others in terms of both appearance and behaviour (Dolezal, 2017). Erving Goffman introduced a conceptualization of the construction of identity in the study of human interaction. In his…

Application programming interfaces, also known as APIs, allow users to access resources only available on servers (Miller, 2017). The Twitter API provides the tools needed to contribute to, engage with, and analyse what’s happening on Twitter (Twitter, n.d.). By using twitter and R Studios Elon Musk’s tweets can be extracted…

Elon Musk joined twitter in 2009, however only his tweets from the year 2016 are available. In a defamation case, a Jury declared Musk not liable for a tweet in which he called a British rescue diver ‘pedo-guy’. In arguing his case Musk’s attorneys exclaimed that Twitter is “infamous for…

The key influencer that this social networking and digital media blog will focus on is Elon Musk. Born on June 28th, 1971 in Pretoria, South Africa his mother Maye was and still is a professional dietitian and model appearing on the cover of Time magazine. In 1979 Musk’s parents divorced…

This is a blog dedicated to documenting a case study on the Social Networking and Digital Media unit within the Digital Media and Communications course at Manchester Metropolitan University